AI content creation, personalization at scale, advertising optimization, PR automation, and ethical AI marketing under EU regulations.
Marketing is being transformed by AI at every level: from content creation and copywriting to hyper-personalization, programmatic advertising, and reputation management. But with increasing regulation around data privacy, transparency in AI-generated content, and the EU AI Act's requirements for AI systems that influence consumer behavior, marketers need to understand both the opportunities and the boundaries. This specialization covers the full marketing AI stack while ensuring you stay compliant with GDPR, the Digital Services Act, and upcoming AI regulations.
This specialization includes 6 focused learning tracks
Introduction to AI in marketing: how AI is transforming the marketing landscape, key tools by category, and assessing your organization's AI marketing readiness.
Master AI-powered content creation: writing and copywriting with AI, visual content generation, and building effective human-AI content workflows.
Leverage AI for hyper-personalization at scale: customer segmentation, predictive targeting, recommendation engines, and balancing personalization with privacy.
Master AI-powered advertising: programmatic platforms, AI bidding strategies, attribution models, and campaign optimization techniques.
Discover AI applications in public relations and corporate communications: media monitoring, crisis communication, internal comms, and reputation management.
Everything you need to master AI in your sector
Common questions about this sector specialization